Short Supply Chains

Short Supply Chains (SSC) are defined as all forms of marketing involving direct links between food producers and consumers. They include farm-gate sales, roadside stalls, 'pick your own' farms, farm shops, traditional and farmers' markets and (fruit and vegetable) box delivery schemes. In some countries, particularly in southern Europe, there is a long established tradition of SSCs. In others (notably the north) these forms of marketing have only recently been rediscovered. Many farmers involved in organic and quality food production are also engaged in SSCs, demonstrating the synergies that can exist between different individual FoAs. Short supply chains often enable small scale producers with low volumes of production to establish markets and also help (re)establish personal connections between producers and consumers.

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